Speakers Only
Enter the password to access demo prep materials.
01 // What Is the AI Workflow Summit?

Hands on Keyboards. Follow Along Building.

120+ Founders, CEOs, builders and start-up leaders.

This is our second run of the format. V1 was an AI Maximalist summit in April. V2 is bigger and, for the first time, we're expanding the room.

02 // When Am I on Stage?

Check Your Calendar Invite

You should see a calendar invite for your specific demo time. Please arrive at least 15 minutes before your demo time slot.

We'll save 5 minutes at the end of your time for questions from the room.

03 // Who's in the Room?

From All Areas of Building

The room spans founders, CEOs, CTOs, PMs, designers, engineers, people leaders, marketers, and operators across the company-building stack.

Think of the room in two tracks. Track A has local tools open: API keys, terminals, Claude Code, Codex, Gemini CLI, repos, and commands. Track B is building through chat: Claude.ai, ChatGPT, Gemini, copy/paste, uploads, and browser workflows.

Same end state, different on-ramps. Make both tracks feel successful and in the right room.

By experience with AI, everyone is experimenting. Some are building at the frontier. Others use chat tools every day but have not built an agent yet. Everyone is here to learn, build, and go deeper.

The most important thing we learned in April: if your demo only lands for the experienced half, you've lost the room. You have to land for both.

04 // How Should I Prep For My Demo?

One Workflow. Clear Enough to Follow.

We sent over your demo focus area via email. Pick one of your real workflows and make the pattern useful for the room.

Keep it small enough for people to build the first version with you. Even if they won't use the exact workflow, they should leave knowing how you built it and what to bring back to their team.

Send any pre-work for the audience to madeline@trueventures.com at least 1 week in advance of the summit. Include anything they need to sign up for, download, test, do deep research on etc. Think about what would set someone up for success so they can build alongside you without too much time prepping the workflow.

Focus on the workflow, not the content. Shared sample content is fine if it helps people learn the pattern before applying it to their own work.

Run your session in this order:

  1. Set context. Who you are, what the workflow is, and what pain it removes.
  2. Show the leverage. Run the real thing and show what AI makes faster, cheaper, repeatable, or possible.
  3. Build it slowly. Rewind, walk step by step, and pause often.
  4. Help people make it theirs. Show how the pattern translates to their role, company, or use case.
  5. Be honest. Share token cost, build time, what broke, what is not automated, and where a human still sits in the loop.

We'll save 5 minutes at the end of your time for questions from the room.

The bar for your session: attendees leave with a workflow running. Not "I learned something." Built. Running.

05 // What Are Attendees Asking For?

What They Want to Learn and Build

We asked what people want to build. Here is the room in one format.

Sales, Marketing & CRM

What they want to build: Outbound, CRM cleanup, agent-driven selling, marketing automation, lead gen, web scraping, intent signals, competitive intel, and content systems.

Direct quotes:

  • "Automating GTM research, automating CRM, building and updating internal/institutional knowledge repositories"
  • "An agent selling a complex product in real-time, without 20 questions."
Multi-Agent & Autonomous Agents

What they want to build: Agents managing real projects end to end, coordinating across tools, and handling security or operations with less babysitting.

Direct quotes:

  • "Multi-agent orchestration"
  • "Managing agents handling a semi-complex project end-to-end"
Engineering Loops

What they want to build: Plan, implement, test, deploy as one loop, from PM spec to shipped code, with CI validation and compounding workflows.

Direct quotes:

  • "Agentic Engineering - Plan, Implement, Test, Deploy"
  • "I’d like to see everyone’s PM spec -> agent build workflow"
HR, People Ops & Company-Wide AI

What they want to build: Workforce planning, comp benchmarking, role playbooks, executive briefings, compliance monitoring, AI collaboration, and company-wide AI adoption.

Direct quotes:

  • "Anything related to People Ops"
  • "How to integrate AI into my company"
Dark Factories

What they want to build: Human-out-of-the-loop or human-at-the-ends workflows. Only two asked for dark factories by name, but many are talking about the concept.

Direct quotes:

  • "Human out of the loop agentic engineering"
  • "Dark Factories"
Data & Research Workflows

What they want to build: Internal data pulls, RAG, agent context, research workflows, and turning customer or company knowledge into usable outputs.

Direct quotes:

  • "Building context for agents across using information from different sources, searching corpus efficiently - to make agents smarter over time"
  • "Meeting to Granola Notes to Use Cases / Agents to Demo Built & Outbound Created based off Industry / Use Cases discussed"
Productivity for Non-Coders

What they want to build: No-code, step-by-step workflows for Slack overwhelm, daily operations, and a clear starting point.

Direct quotes:

  • "Step by step do it with me ANYTHING"
  • "Getting out of the overwhelm of slack messages"

The quiet thread underneath all of this: how do we know it's right? People are asking about validation, eval loops, and human-at-the-edge architecture. Speakers who address validation explicitly are going to land harder than speakers who don't.

06 // Prep Prompt

Paste This to Help You Prepare

Drop this into Claude Code, Codex, Gemini CLI, ChatGPT, or your model of choice.

I'm speaking at the True Ventures AI Workflow Summit on June 17 in San Francisco. The room is 120+ Founders, CEOs, builders and start-up leaders. They want to learn and build across GTM, sales, marketing, CRM, multi-agent workflows, engineering loops, people ops, company-wide AI, dark factories, data, research, and no-code productivity. The event is hands-on-keyboard, follow-along building, and the goal is for attendees to leave with a real workflow running. My demo lane or focus area is: [YOUR FOCUS AREA] The real workflow I want to show is: [WORKFLOW] The audience should bring or prep: [INPUTS / ACCOUNTS / FILES] I need to send any pre-work the audience needs to do to madeline@trueventures.com at least one week in advance. Help me design a 30-45 minute session. Include setting expectations, showing the real workflow, build-along time, and the honest part: token cost, build time, what broke, what is not automated, and where a human stays in the loop. Help me write pre-work in two tracks: Track A for coders with an API key, terminal, and Claude Code, Codex, or Gemini CLI. Track B for non-coders using Claude.ai, ChatGPT, or Gemini in a browser. Make the demo small and finishable. Include where to pause, how to keep both halves of the room with me, what validation or evals to name, and the one thing attendees should install or try on Monday.